770CODE is a small software studio building AI products that help people feel confident and decide with ease. We pair deep engineering with a genuine understanding of people — and start every product from the human, not the technology.
What we're building
Online fashion has one stubborn problem: you can't tell how it will actually look on you. So people over-order, then send most of it back.
Virtual Stylist puts a personal AI stylist on every product page. A shopper uploads one photo and it:
More on the line. Virtual Stylist is where we started. The same idea — AI that helps a real person feel sure — points at a pipeline of products beyond fashion.
The studio
We build technology in service of people — software that sees the person on the other side of the screen.
Who we are
770CODE was founded by two people who spent their careers on the same problem from opposite ends: one built software, one helped people feel at home in their own bodies. That's exactly the software we build now.
A software engineer and system architect with three decades building complex systems end-to-end. He began in large-scale defense — command-and-control systems for the Israeli military at Rafael and Elbit, including cyber-security research on the Iron Dome project — and went on to architect electronic-trading platforms, healthcare systems, and AI applications.
He's a serial builder, too: he founded and ran two software companies before 770CODE. Here, that depth goes into products people actually feel — he architects them, writes them, and ships them.
A rare combination in one person: a natural-health practitioner who spent 30 years helping people feel well in their own bodies, a copywriter who knows how to make a message land, and a product builder who has created health-oriented products of her own.
At 770CODE she shapes the voice, the products, and the human instinct behind everything we make — guided by her own principle that "only someone who truly sees you can truly help you."